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內衣也不在僅僅是件內衣,賦予了更多的價值

來源:??????2020/12/11 15:32:44??????點擊:

YKK拉鏈行業新聞】

1995年,第一場維密大秀開啟,內衣不再是束縛,代表了美、時尚、健康、自由,被當時的媒體稱之為“世紀內衣盛世”2017年,維多利亞的秘密將大秀搬到中國,更是掀起了一陣內衣風潮,安慰了國內涌現出一波內衣新秀。


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維多利亞的秘密成立于上世紀70年代,開創人RoiRaymond畢業于斯坦福大學, 開內衣店的初衷是當時為妻子選購內衣時,感到很不好意思,并發現內衣店只為女人開設。于是借了10萬美元,開了一家內衣店,因店鋪的裝修風格充溢了維多利亞時代的氣息,故取名“維多利亞的秘密”


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邀請周冬雨擔任新的大中華區品牌代言人,楊冪成為亞洲區代言人,選用大碼模特也換了新的CEO雖然如此努力之下,維密在Q3扭虧為盈,看起來似乎度過了至暗至黑的時刻,但想再次“復興”要走的路還很長。


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