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服裝業的春天已來臨,各商家貨物準備好了嗎

來源:??????2020/3/23 10:22:23??????點擊:

YKK拉鏈行業新聞】

轉眼已經是3月中旬,零顧問家樓下的櫻花都盛開了家的生意還好嗎?

2020NIANKAINIAN,YICHANGTURUQILAIDEYIQINGDALUANLESUOYOURENDEJIEZOU。YUANBEN,MEINIANDEZHEGESHIHOUSHIGEGEGONGSIKAISHICANYUDINGHUOHUI,JINCHUNXIAXINKUANDESHIHOU。


KERUJINBIESHUODINGXINHUOLEJIULIANQUNIANDEKUCUNDOUXIAOSHOUBUCHUQU!BENYINGGAIKAIMENZUOSHENGYIDEJIEZOU,XIANZAIBIANCHENGLEJIAFENGZHIZHONGQIUSHENGCUN…


FUZHUANGQIYEDAODIRUHEZAIWEIJIZHONGZIJIU?QINGWUBIZUOHAOZHE3DIAN!


XIANSHANG,CHENGWEIZUIYOUXIAODEDAFA


方法總比困難多,疫情面前,商業迸發了新的活力與潛力。北京ykk拉鏈以服裝企業 太平鳥為例,疫情期間,太平鳥通過線上平臺、直播平臺,打通了與顧客的連接。


QIXIA PEA CEBIRDNANZHUANG、PEA CEBIRDNVZHUANG、LEDíNNVZHUANG、MiniPeacTONGZHUANGDENGDUOGEPINPAI,TONGGUOTUICHUWEIXINXIANSHANGHUIYUANZHUANCHANG、WEIXINMIAOSHA、XIAOCHENGXUFENXIAO、BUTONGQUYULUNLIUZHIBODENGXINGSHI,SHIXIANLEBANSHUZANTINGYINGYEMENDIANYOUXIAOSHOU,RIJUNZONGLINGSHOUE800WANYUAN、BINGRENGZAIJIXUTISHENGDEYEJI。


XIANSHANGZHIBOSANXIAOSHI,KANBIMENDIANYIYUEDEXIAOSHOUE,RUCIHUASUANDESHENGYI,SHUIBUYUANYICANYU?ZHEYIGEDUOYUELAI,BOSIDENG、ANTADENGJUBUJIJINFUZHUANGPINPAI,YUGENGDUOYILAIHULIANWANGERSHENGDEXIANSHANGPINPAI,YIJIFUZHUANGMAISHOU、WANGHONGKAISHEDEFEIPINPAILEICHANPINZHIBO,ZHONGYUZAITONGYIGEWEIDUKAIQILEJINGZHENG。


YUCITONGSHI,SHEJIAOMEITIZHONGDEGEZHONGMIAOSHAQUN、PINPAIvipQUNYEZAIZHUBUFALI,XIAOFEIZHEZAIZHEYIQUDAOBUZHIJINXIANGSHOUDAOGOUWUJIWENQINGFUWU,HUANXIANGSHOUDAOXIAOFEIYIWAIDEGUANAI。


YIWEIXIAOFEIZHEBIAOSHI,ZICONGJIARULEMOUMENDIANDEBAOMAGOUWUQUN,BAOBAODEYIQIECHICHUANYONGDUDOUSHIYOUZHONGXUANYOU,DONGDONGSHOUZHISONGDAOJIA,BAOBAOYUDAOGETOUTENGNAORE,HUANYOUYIZHENGGEHOUYUANTUANZUOWEIYUANCHENGZHIDAO。


ERJIARUSHEJISHIMIAOSHAQUNDEYIWEIXIAOFEIZHEBIAOSHI,ZICONGJIARUZHEYIQUDAO,HENSHAOQUSHANGCHANGGOUWU,ZHEZHONGSHENGSHISHENGLIJIUNENGMAIDAOXINYISHIZHUANGDEFUWU,HENSHIHEYIXIANXIANGCUNDEBAILINGMEN


BUTONGYUZHIBOKUAISUGAOXIAODEBIANXIANXINGSHI,SHEQUNYINGXIAODAILAIDEYOUWENDUDEGAOPINLV、GAONIANDUGOUWUXINGWEI,TONGGUOYUMUBIAOXIAOFEIZHEDELIANGXINGHUDONG,PINPAIHUODELEDUYIFENDEXIAOFEISHUJU,WENQINGHUDONGDEWAIYIXIA,SHIXIANLEDUICHANPINHEPINPAIDEFANBU。


XIANSHANGDINGHUOHUI,KAIPIDINGHUOXINMOSHI


YANCHOUZHUQIWENYITIANTIANSHANGSHENG,HUANJILEHUANYAOBUYAODINGHUO;


DINGHUODEHUAXIANYOUDEKUCUNHUANHENDUO,SHULIANGZENMEQUEDING;


HENDUODIFANGCHUNJIDINGHUOHUIDOUZAIYANCHI,YOUGAICONGNALIZHAOCHANPIN?


XINHUODANGRANYAODING,JINNIANBUTONGYUYIWANG,DUIYUHUOPINDEZHANGWOWOGENGYAOSHENSISHULV,ZUOCHUHELIDEGUIHUA!


01XIANSHANGDINGHUO


YOUYUQIYEZIMEITI、XIANGOUTONGPINGTAI(SHEQUN)DENGHULIANWANGTONGXUNGONGJUYIJINGHENCHENGSHU、ZUZHIYICHANGXIANSHANGDINGHUOHUIBINGBUFUZA,YEBINGBUNANZHAO。


DUIYUSHENGCHANPIFASHANGLAIJIANGZUIGUANJIANDEDIYIBU,RUHEWENDINGJINGXIAOSHANGDEJUNXIN,ZENGQIANGQIXINXINYIJIDUIJINGYINGDELEGUANXINTAI,JINERTIGAODINGHUOCHENGJIAOLVYIJIDINGHUOLIANG。


首先要聚焦主打產品,集結優質團隊資源,選取核心經銷商,溫州ykk拉鏈確立有效的新渠道營銷模式,引導經銷商開拓線上渠道,對沖“線下渠道阻斷帶來的經營風險,核心做法如下:


1JIELIXINPINGTAI,SHEQUNTUANGOU、JIA、WAIMAIDENG;


2XIANXINGXIANSHI,SHIDIANMIAOSHA、XIANSHIZHEKOU、YUSHOUDENGYINGXIAOCELVE;


3XIAOBUKUAIPAO,KUAISUYANZHENGDIEDAI,FUPANYOUXIAOJINGYAN,SHUCHUJIEJUEFANGAN,GUIMOHUAFUZHI。


02DINGHUOSHULIANG


DUIYULINGSHOUSHANGLAIJIANGGUANJIANSHIYAOKAOLVDINGHUODESHULIANG,DINGHUOSHULIANGZENMEQUEDING?YOUYIXIAJIDIANXUYAOZHUYI:


1PANDIANDANGQIANKUCUNLIANG。JIYADEKUCUNYISHIZHIJIANMAIBUJINLAIJIUHUICHENGWEIWOBENQIAN,SHOUXIANWOYAOKAOLVDANGXIAJIYADEBENQIANSHIDUOSHAO,ZUOHAOMAIBUCHUQUDEZUIHUAIDASUAN。


2HESUANZIJIDEXIANJINLIU。XIANJINLIUSHIQIYEZAIWEIQINGZHONGZHOUZHUANDEBAOZHENG,PAOQUJIYACHENGBEN,RENYUANBENQIAN,JINHUOLIXIHEZUJINCHENGBEN,YAOBAOZHENGSHOUSHANGKEGONGLIUZHUANDEZIJINNENGGOUZHICHENG6GEYUEDEHUAXIAO。


3PINGGUZIJIXIAOSHOUQUDAODEDAIHUONENGLI。WAIDIQUDANGXIADEKELIULIANGSHIDUOSHAO,FOUKAITONGLEXIANSHANGQUDAO,XIANSHANGMEITIANDEDAIHUOLIANGSHIDUOSHAO。


JIEHESHANGSHU3DIANSUANXIALAI,KAICHUNGAIDINGDUOSHAOHUOYIMULERAN。


RENJINQICAI,TISHENGXIAOLV


MUQIANJINGCHANGJIECHUDELIANGPIREN,YISHISHENGCHAN、XIAOSHOUBUMENYUANGONG;ERSHIGONGSISHUJUKULIHUOZHEZAIDAOGOUYUANWEIXINLIDEXIAOFEIZHE。QISHIZHELIANGPIRENJIUSHIZUOZHANSHIBING,YIDINGYAODONGYUANQILAI。


YISHIDAOGOUYAOJINKUAIZHUANXING,CONGXIANXIAMENDIANZHUANDAOXIANSHANGSHEQUNDEYUNYINGZHE;


ERSHIZHENDUISUOYOUDEKEHU,WULUNSHISHUJUKULIDEHUANSHIDAOGOUYUANWEIXINLIDEDOUYAOJINKUAIJIJIE。


SHEQUNSHIZUIHAODENENGHEYONGHUPILIANGHUDONGDEJIEZHI,XIWANGDAJIABASHEQUNJINGYINGFANGZAIDIYIYOUXIANJI。


YOUQISHINEIXIEYOUGUOYIDINGDEXIAOFEILISHI,HUOZHEDUIPINPAIYOUHAOGANDEYONGHU,YAOJINKUAILIYONGZHEZHONGHAOGANDUHEZAICIGOUWUDEKENENGXINGBATALADAOSHEQUNDANGZHONG。


YUANLAIHENDUOQIYEHUIBASHEQUNDANGZUOYIGEKAIYUANDEQUDAO,DANXIANZAIXIANXIALIULIANGGUANBIDEQINGKUANGXIA,NENGYUNZUODEJIUZHIYOUZHEXIEYIJINGBEILAJINQUNDEREN,ERQIENIHUANYAOGEITAGENGHAODEFUWUCAIYOUKENENGBAOZHENGBULIUSHI。


XIANZAILAIKAN,GENGHAODEFUWUKENENGSHISHENME?ZENGJIACHANPINPINLEIDEFENGFUDU。


RUGUONIYIGEFUSHILEIDEPINPAI,LALEYIGEXIAOFEIZHEDESHEQUN,NAPANIYIZUIDIDEZHEKOU、ZUIHAODEYINGXIAOZHENGCE,YEZHINENGSHIDANGJIFAYIBOCHUNZHUANGDEGOUMAILI。


MEIYOURENHUIYINWEIYIDINGDEZHEKOU,JIUBAYUANLAIYUQICHUNZHUANGCAIGOU2JIANBIANCHENG20JIAN,ZUIDUOBIANCHENG34JIAN,ZHEHUANYUANYUANQUEFAYIJIXUWEIHUZHEQUNREN,ZENMEBAN?


ZHEXIERENXUYAOSHENMEJIUQUZHENGHESHENME,JINNISUONENGBATAJIATINGQUANLIANLU,ZUBUCHUHUDESUOYOUXUQIUDOUFANGDAOSHEQUNLI。NEIMEGONGXINIBUDANZHAODAOYITIAOZIJIUDELU,HUANYOUKENENGZHAODAOYIGEXINDEYEWUZENGCHANGDIAN。


CONGZHANLVEDAOQUDAO,CONGCHANPINDAOYUANGONG,SHANGXIAQIXINDINGNENGZHANSHENGKUNNAN,CHENGWEIHUOXIAQUDEYONGZHE”YIQINGMIANQIANBUYAOWEIJU,GENGBUYAOSHIQUXINXIN,FANGFAZONGBIKUNNANDUO,DINGNENGZHANSHENGKUNNAN,CHENGWEIWANGZHE!

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