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中國內地奢侈品消費疫情之下逆勢上揚

來源:??????2021/2/1 22:42:46??????點擊:

【XINGYEXINWEN】

2020年,很多國際旅行行程被取消,全球奢侈品市場遭受嚴重沖擊,而率先實現復工復產的中國,則成為全球奢侈品市場的強心針。最新數據顯示,2020年,中國內地***成為瑞士鐘表的全球***市場。


1


ZHONGGUONEIDI***CHENGWEI


RUISHIZHONGBIAOQUANQIU***SHICHANG


JIZHELEJIEDAO20172018HE2019NIAN,ZHONGGUONEIDIZAIRUISHIZHONGBIAORUKOUDEQUANQIUSHICHANGPAIMINGZHONGYIZHIWEILIEDISAN。RUISHIZHONGBIAOGONGYELIANHEHUIZUIXINDESHUJUXIANSHI,2020NIAN1YUEZHI11YUE,RUISHIZHONGBIAORUKOUZHONGGUONEIDISHICHANGDESHULIANGTONGBIZENGCHANG17.1%DADAO23.9YIMEIYUAN。ZHICI,ZHONGGUONEIDI***CHENGWEIRUISHIZHONGBIAORUKOUDEQUANQIU***SHICHANG。


RUISHIZHONGBIAOGONGYEXINGYELIANHEHUIDESHUJUXIANSHI,2020NIAN1ZHI4YUE,RUISHIZHONGBIAODUIHUACHUKOUEJIAO2019NIANTONGQIDAFUXIAHUA,DAN6ZHI9YUEZHIJIAN,RUISHIZHONGBIAODUIHUARUKOUEDAFUFANDAN。


RUISHIZHUHUADASHIGUANSHANGWUCANZANMOHAIYAN:RUISHIZHONGBIAOQUANQIURUKOUEDEXIAJIANGQUSHIZAIJIEJINNIANDISHIYIJINGHUANMANJIANHUAN,ZHEZHUYAOSHIYINWEIZHONGGUOJINGJIHUIFULEZENGCHANG,ZHONGGUOXIANZAIRUISHIZHONGBIAOZUIFANRONG、ZUIZHONGYAO、***SHICHANG。


QUNIAN7YUE,SUIZHUHAINANLIDAOLVKEMIANSHUIGOUWUXINZHENGZHENGSHISHISHI,WANBIAO、ZHUBAODENGGAODUANSHANGPINDEXIAOFEIQIANLIBEIJINYIBUSHIFANG。HAIGUANTONGJISHUJUXIANSHI,2020NIAN7YUE1RIZHI10YUE31RI,JIANGUANLIDAOMIANSHUISUOYOUPINLEIZHONG,WANBIAOXIAOSHOUEDEZHANGFU***SIGEYUEXIAOSHOUESHIXIANTONGBIZENGFUCHAOYUE200%


2


2020NIANQUANQIUSHECHIPINSHICHANGSHOUCHONGJI


ZHONGGUOCHENG***"ZHENGZENGCHANG"GUOJIA


QISHIBUZHIJINSHIRUISHIZHONGBIAOZAIZHONGGUOXIAOLIANGMENGZENG,DEYIYUDIANSHANGPINGTAIKUAISUFAZHAN,MIANSHUIZHENGCELIHAO,ZHENGGEZHONGGUOSHECHIPINSHICHANGNISHISHANGYANG,CHENGWEI2020NIANQUANQIUSHAOSHUSHIXIANXIAOSHOU"ZHENGZENGCHANG"SHICHANG。


YOUGUANSHUJUXIANSHI:2020NIANQUANQIUGERENSHECHIPINSHICHANGJIAOYIETONGBIXIAJIANG23%DANZHONGGUONEIDISHECHIPINXIAOFEIYOUWANGNISHISHANGYANG48%DA3460YIYUAN。YENEIYUJI,2025NIAN,ZHONGGUOYOUWANGCHENGWEIQUANQIU***SHECHIPINSHICHANG。


RUISHIZHUHUADASHIGUANSHANGWUCANZANMOHAIYAN:2020NIANZHONGGUOXIAOFEIZHEZAIJINGWAIDESHECHIPINGOUMAIBILI,CONGCIQIANDE70%XIAJIANGDAO30%SUOYIWOKEYIKANDAOZHONGGUODESHECHIPINXIAOFEIXIANZAIGENGDUODIFASHENGZAIGUONEISHICHANG。


與此同時,隨著中國電商平臺的快速發展,線上購物的形式越來越受到消費者的歡迎,YKK拉鏈中國奢侈品線上銷售份額逐漸增長。針對這一趨勢,不少奢侈品品牌都開始放下"身段"進軍電商平臺,以搶占更多市場份額。


BOSHIDUNZIXUNGONGSIQUANQIUHEHUORENYANGLI:DABUFENDEMEIGUOHEOUZHOUSHICHANG,SHECHIPINDEXIANSHANGGOUMAIFENEBUHUICHAOGUO10%2020NIAN,SHOUYIQINGYINGXIANG,XIANSHANGDESHECHIPINGOUMAIJINYIBUJIASU,ZHONGGUOYIJINGDADAO20%ZUOYOU。

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